Brand campaign location
Design-led penthouse venue in Old Street, London for brand campaigns and content days, with multiple visual zones, natural light, and a rooftop terrace.
Multiple visual zones within 250 m² let brand teams move from clean editorial frames to warmer lifestyle scenes and terrace content without losing momentum across the day.
At a glance
- Space
- 250 m²
- Terrace
- 35 m²
- Smart Light
- Full RGB
- Kitchen
- Fully equipped
A multi-set brand campaign location with several distinct visual zones inside one penthouse.
Multiple visual zones within 250 m² let brand teams move from clean editorial frames to warmer lifestyle scenes and terrace content without losing momentum across the day.
- Multiple distinct backdrops in a single open-plan space
- Smart lighting for instant mood shifts between setups
- 35 m² rooftop terrace for outdoor content
A content day asks for 6 to 8 distinct looks from one location without losing half the schedule to travel. The penthouse holds them. Main loft. Kitchen counter. Window wall. Terrace. Lounge corner. Dining area. Six visually distinct environments inside 250 m², each with its own light character, surface texture, and spatial feel.
Smart lighting turns a mood shift into four minutes, not forty. The RGB ceiling array holds scene presets, so the room moves from warm editorial to cool product to branded colour with a tap. The 35 m² rooftop terrace gives you outdoor lifestyle content without a travel call or a permit.
Why this space works for Brand Campaigns
Where the client sits decides the day. The 85" 4K display works as a live client monitor, sited off the shooting floor so the brand director can review frames without breathing down the photographer's neck. HDMI and USB-C inputs sit at multiple points. 1 Gbps Wi-Fi keeps tethered capture, real-time review, and cloud sharing with off-set teams running smoothly.
The kitchen earns its place as a content set in its own right. Counter surfaces, open shelving, and integrated lighting give you a ready-made environment for food, product, and lifestyle frames. Kitchen lighting runs on its own controls, so you can hold one mood there while the main loft sits in another.
Practical information
Book a pre-production visit. Your team walks the space, plans setups, measures surfaces, and briefs our on-site coordinator on access and logistics before shoot day. We include this at no extra cost on confirmed bookings.
A 10–15 person brand campaign crew has room to breathe. The floor plan holds simultaneous activity: shooting in the main loft, talent prepping in the changing area, client reviewing selects at the 85" screen. Wardrobe rails, steamer station, and makeup chairs all sit clear of the shooting area.
Most surfaces can be dressed, restyled, or stripped. Furniture is modular and moves freely. Brick walls, concrete columns, and steel beams stay where they are, so they shape the visual character of the space instead of fighting your art direction. We share a full surface and layout brief before shoot day.
Equipment for brand campaigns
From strobes and backdrops for controlled product shots to gimbals and action cameras for dynamic social content, the full equipment catalogue is available on site. Everything is pre-staged and production-ready before your team walks in.
Photo & Editorial Pack
Strobes, softboxes, backdrop, and lenses, portrait-ready from the first frame.
View pack →Multi-Camera Production Pack
Monitored two-camera configuration, wireless audio, continuous lighting, and stabilisation.
View pack →Content Creation Pack
Gimbal, action camera, wireless audio, and LED panels for fast-paced social and brand content.
View pack →Walk the penthouse, then watch it move.
The full 3D tour for layout confidence, plus two short videos for atmosphere, light, and flow.
Walk the full space before you commit the date.
Open the interactive tour for layout flow, terrace access, and how each part of the penthouse sits in relation to the next.
- Circulation between the main loft, kitchen, terrace, and support zones.
- Daylight direction and how each setup sits in the room.
- A walkthrough you can share with clients, producers, or decision-makers before the recce.
Living room entrance in slow motion
A slow-motion entrance shot into the living room that captures arrival, scale, and atmosphere in a calmer, more cinematic way.
Watch on YouTube →Lighting mood stop motion
A quick read on how the living room atmosphere shifts when the lighting mood changes, useful for brand, event, and editorial briefs.
Watch on YouTube →Nigel R.Head of StrategyShot a brand film here over two days. The smart lighting let us shift the entire mood of the space between scenes in minutes, from warm and intimate to cool and editorial. The goods lift made load-in painless, even with a full grip truck.
Frequently asked questions
The terrace is yours alone for the day. No shared access. Use it across the hire for photography, video, lifestyle setups, talent breaks, or catering service.
Bring your own caterer or use a preferred supplier. The kitchen is fully equipped with oven, hob, fridge, prep surfaces, and dishwasher. Add the catering liaison and our on-site team coordinates delivery and service timing for you.
Production teams generally bank 6 to 10 distinct setups in a full day, depending on the complexity of each look. Six visually distinct shooting environments are already built in: main loft, window wall, kitchen, lounge corner, dining area, and rooftop terrace.
A changing area sits off the main shooting floor for wardrobe changes, hair and makeup, and personal storage. For larger talent rosters, the kitchen and dining area double as additional holding space.
Brand campaigns with deep shot lists routinely book multi-day. Equipment and set dressing stay in place overnight between days. Consecutive-day bookings carry a reduced rate, confirmed at quoting.
Add-ons cover Godox strobes, Bowens-mount softboxes, a vinyl backdrop, Sony camera systems, a Ronin RS4 gimbal, DJI wireless audio, and continuous LED lights. The Photo & Editorial Pack handles controlled product and portrait work. The Multi-Camera Production Pack handles multi-angle video coverage. Everything is pre-staged and tested before your team arrives.
Ready to book for Brand Campaigns?
Share the date, team size, and practical brief. We'll come back with fit, availability, and the clearest booking route.