A brand film shoot location in Old Street, London
Brand teams searching for a film shoot location in London usually want something specific. They need natural light, character, and a calm production environment in a single hire. The Designer's Penthouse is a 250 m² industrial loft in Old Street, within walking distance of Liverpool Street. Crews use it for brand films, founder interviews, presenter content, and campaign days that need room to breathe. The notes below set out what the space gives you on the day, how scenes typically run across a booking, and how to brief the venue before arrival.
Key facts
- Location: Old Street and Shoreditch, at City Lofts, 112–116 Tabernacle Street, London EC2A 4LE.
- Size: a 250 m² open-plan loft with 3.5 m ceilings and south-facing floor-to-ceiling windows.
- Capacity: up to 30 guests depending on the format.
- Terrace: a private 35 m² south-facing rooftop terrace for second scenes and outdoor frames.
- Best for: brand films, founder interviews, presenter content, and multi-look campaign shoots.
- Main features: 1 Gbps Wi-Fi, 85-inch 4K display, ceiling audio, smart lighting, climate control, fully equipped kitchen.
- Pricing signal: hire from £120/hour, enquiry-led and shaped around the brief.
- Booking route: confirm dates by enquiry, then refine setup, timings, and any production support.
Why this format works in Old Street and Shoreditch
Old Street and Shoreditch sit within the established creative and design district of east London, with independent studios, agencies, and design-led suppliers nearby. That matters when a brand film schedule depends on quick swaps, last-minute talent, or a courier turnaround. Crews can move kit, stylists, and catering in and out without a wider London commute. The address sits walking distance from Old Street, Liverpool Street, and Shoreditch High Street stations, which keeps talent and freelancers on time.
The penthouse occupies the fifth floor with a private entrance and goods-lift access for crew, kit, and catering. Talent arrive without crossing a lobby or a shared workspace. The fifth-floor setting also keeps street noise off the audio bed during interview takes.
What the space gives you on the day
The 250 m² open plan reads as one continuous volume with distinct visual zones. South-facing floor-to-ceiling windows hold soft daylight from morning through golden hour, useful for editorial frames and presenter content. A 3.5 m ceiling carries tall stands, overhead rigging, and wide framing without the usual loft compromises.
Smart lighting with full colour and intensity control supports brand-coloured wash, scene shifts, and moody coverage across a single day. An 85-inch 4K display drives playback for client review or talent reference, while 1 Gbps Wi-Fi keeps live previews and transfers stable. Climate control with A/C and heating keeps performers comfortable when the lights run through long takes.
How to set up scenes across one shoot day
A single penthouse booking lets a brand film cover several scenes without changing location. A quiet corner of the open-plan loft handles a clean interview frame. The lounge with cream sofa, tan leather chair, and Persian rug carries warmer lifestyle scenes. The dining zone, anchored by a long walnut table and cane chairs, supports group conversation, demo, or table-led product work.
The 35 m² rooftop terrace adds an outdoor scene without moving the team off-site. Skyline frames work well for B-roll, founder cutaways, and brand end cards. For productions wanting an aerial shot inside, an overhead clamp on the exposed I-beam supports a locked-off camera or suspended lighting point.
Production, audio, and load-in notes
Goods-lift access keeps load-in straightforward for grip, lighting, and camera carts. Complex rigs can be staged the evening before by arrangement, with equipment ready in position at the call time. On-site smart lighting and ceiling audio reduce the need to bring a full ambience kit. The fully equipped kitchen serves as a holding zone for catering, prep, and crew breaks during long days.
On-site equipment options include the Sony A7S III with teleprompter and a Sony A7 IV on tripod with a 70-200mm GM lens. An eight-lens Sony E-mount set covers ultra-wide to telephoto in a single hire. A Bowens-mount strobe and softbox catalogue, three continuous LED lights, and four RGB panels cover most film, interview, and atmosphere setups. Audio is supported by a DJI Mic 3 wireless system, Sony XLR-K3M interface, and Sony ECM-M1 shotgun. A production coordinator and pre-production planning call are available as add-ons under the Penthouse + Production Support tier.
Who this is best suited to
The penthouse suits brand teams running founder films, product launches, brand testimonials, and campaign content. It works for in-house teams, agencies, and production companies that need a controlled set with editorial character. Multi-camera presenter setups and combined photo and film days fit naturally inside the layout. It is less suited to large hard-set builds beyond a 30-person cast and crew footprint.
Planning checklist
- Confirm shoot date, call time, and wrap window.
- Share a treatment, mood board, or shot list ahead of the day.
- Note camera, lens, lighting, and audio requirements.
- Plan talent flow: arrival, hair and makeup, wardrobe, and holding.
- Confirm catering plan, dietaries, and any kitchen prep needs.
- Check load-in route, vehicle access, and parking timing.
- Map scene order against the path of the south-facing daylight.
- Flag any rigging needs, including I-beam clamp positions.
FAQs
Is the venue private during a shoot?
Yes. The penthouse is private hire only. There is no shared floor, no overlapping booking, and no parallel event noise on the day. This keeps audio clean and talent calm during longer interview takes.
Can the rooftop terrace appear on camera?
Yes. The 35 m² south-facing terrace is included in your hire and reads well as a second scene. Skyline views and natural daylight allow B-roll, presenter cutaways, and outdoor brand frames without leaving the building.
What lighting and AV come with the venue?
Hire includes smart lighting with full colour and intensity control, ceiling audio with zoned control, an 85-inch 4K display, 1 Gbps Wi-Fi, and climate control. Strobe, continuous, and RGB lighting kits are available as on-site rentals.
How does load-in work for a film crew?
Crews use the goods lift with a private entrance into the fifth-floor penthouse. Complex rigs can be positioned the evening before by arrangement. Equipment is staged in the space before the call time, so the day starts on the frame.
How do I confirm a shoot date?
Send an enquiry with your shoot date, team size, and brief. We reply with availability and pricing guidance, then refine setup, timings, and any support. A 50% deposit confirms the booking, with full terms provided in the confirmation.